About Me

Juan Pablo Palma MSC
I am a Data enthusiast based in Ireland, with experience as Advisor in Data Science and Data Analytics applied to Market Research and Strategic Insights creation.
IBM Certified Data Science Professional and strategic advisor with a proven track record in leveraging data science and analytics to drive business transformation. Expert in enhancing data visualisation, streamlining decision-making processes, and delivering operational efficiencies through innovative automated solutions. Recognised for blending advanced analytical skills with a deep understanding of business needs to deliver impactful data-driven strategies and solutions.
I love exploring how digital transformation, automation, and programming can make a real difference in several industries. I am particularly intrigued by the vast possibilities of Machine Learning, especially in Computational Social Science and Complexity Science. I am constantly learning and discovering new ways to use these tools to impact society positively.
My job is to help companies and researchers understand and analyse their data. I am skilled in most data-science steps: collecting, pre-processing, application of statistical methods, data visualisation and results communication. Let’s innovate together!
Education
2022
National College of Ireland
Dublin, Ireland
MSc in data Analytics
Won the GOI-IES scholarship to study for a master’s degree in Ireland (2021-2022) and became one of the 60 awardees out of 3,000+ applicants (top 2%) to achieve the scholarship.
2016
Pontificia Universidad Catolica de Chile
Santiago, Chile
MSc in sociology
Won the Master in Sociology Scholarship due academic performance for the academic year 2015-2016.
2013
Pontificia Universidad Catolica de Chile
Santiago, Chile
BA in sociology
Oustanding activism in extra curricular activities and societies
2014: Sabbatical officer of the Students’ Union. Elected by 50.53% of votes (6,347 over 12,561 votes).
2011
Pontificia Universidad Catolica de Chile
Santiago, Chile
Minor in Philosophy
Minor in Modern and Contemporary Philosophy: Modules Descartes, Kant, Hegel, Husserl, seminar about "the concept of the Human Rights", and seminar about "The Concept of Equality".
Professional Experience
2023-2024
Coopman Search and Selection
Dublin, Ireland
Data analyst
Enhanced internal operations by expertly utilising Python for data exploration and organisation, focusing on optimising financial data and CRM systems. Developed and implemented a suite of six different tools and dashboards to streamline reporting, data analysis, and content generation, significantly improving efficiency and decision-making processes.
2021-2023
Freelance (Self employed)
Dublin, Ireland
Freelance Data Scientist
Devise plans and create data-driven solutions for the successful completion of two major projects for the clients. Drive client satisfaction by meeting overall project specifications and requirements.
2019-2020
Ekhos: Market Research
Dublin, Ireland
(Remote)
Advisor Consultant
Maintained high-quality standards for data-driven reporting and products to achieve client satisfaction while devising and executing a procedural guide. Provided guidance to staff members regarding project implementation while actively participating in meetings.
2017-2019
Ekhos: Market Research
Santiago, Chile
Senior Data Analyst
Created strategic roadmaps and breakdown structures to drive 35 data-driven projects. Drove continuous improvement and established a data management culture by redesigning processes, developing algorithms, and executing best practices, such as replicability using code.
CERTIFICATIONS AND PROFESSIONAL TRAINING
- Machine Learning Specialization (3 courses) | DeepLearning.AI/Stanford | 2023
- Unsupervised Learning, Recommenders, Reinforcement Learning | DeepLearning.AI/Stanford | 2023
- Advanced Learning Algorithms | DeepLearning.AI/Stanford | 2023
- Supervised Machine Learning: Regression and Classification | DeepLearning.AI/Stanford | 2023
- Computational Social Science Methods | University of California, Davis | 2022
- IBM Data Science Professional Certificate (10 courses) | IBM | 2022
- Python for Everybody Specialization (5 courses) | University of Michigan | 2021
- Building Dashboards with Dash and Plotly | 2023
- Data Visualisation with Python track (4 courses) | 2023
- Working with Categorical Data | 2023
- Machine Learning with scikit-learn | 2023
- Customer Analytics and A/B Testing in Python | 2023
- Joining Data in SQL | 2023
- Intermediate SQL | 2023
- Introduction to Network Analysis in Python | 2022
- Introduction to Deep Learning in Python | 2022
- Machine Learning for Everyone | 2022
- Understanding Machine Learning | 2022
- Cleaning Data in Python | 2022
- Data Manipulation with pandas | 2021
- Intermediate Importing Data in Python | 2021
- Data Manipulation with dplyr | 2020
- Introduction to Importing Data in R | 2019
- Introduction to the Tidyverse | 2019
- Intermediate R | 2018
- Introduction to R | 2018
- Advanced pandas | 2023
- GitHub for Data Science | 2023
- SQL for Data Analysis | 2023
- MySQL Installation and Configuration | 2022
- SQL: Data Reporting and Analysis | 2022
- Data Analytics: Graph Analytics | 2022
- Using SQL with Python | 2022
- Statistics for Data Analytics
- Database and Analytics Programming
- Data Mining and Machine Learning I
- Data Mining and Machine Learning II
- Modelling, Simulation and Optimization
- Business Intelligence and Business Analytics
- Domain Applications for Predictive Analytics
- Research in Computing
- Data Governance in Ethics
- Research Project
- Categorical Data Analysis
- Multilevel Data Analysis (Mixed Effects)
- Analysis of Structural Equation Models (SEM)
- Causal Inference
- Advanced techniques in Data processing and Construction of indicators (PCA)
- Survey Methodology
- Advanced Sociological Theory
- Comparative Sociology
- Educational Policy Sociology
- Sociology of Social Movements
- Sociology of Crime and Social Deviance
- Social Stratification